Rebecca Tan

“Rebecca and I worked together on a number of projects with Aviva-Asia. She is an excellent UX researcher and plays a huge role in developing the usability practice at Aviva which continues to be an important part of their development process. Significantly, Rebecca is a great co-worker whom everyone enjoys working.”

“When conducting in-lab tests, Rebecca is able to put her research subjects at ease, ask them the right questions to get valuable feedback, analyse the feedback and provide recommendations to Product Owners and Designers to improve UX. The trait I like best is her ability to create fantastic presentation decks for business stakeholders. Her decks are designed well and contain clear and actionable messages. ”

“Rebecca played an important role at Aviva’s Digital Garage, independently setting up User Research from nothing. Her capabilities are notable, as she single-handedly led User Research — from recruiting to planning to conducting tests, synthesising the data and providing quality recommendations. She is thoughtful, eloquent, super smart and more — traits of an effective User Researcher. She has proactively suggested tests outside of business requests, showing an innate passion in improving users’ life. She is a supportive colleague-turned-friend who is always there for you when you need a second opinion or simply just a listening ear. Her easy going nature and likeable personality meant that she made friends easily and got along well with everyone. It was truly a joy working with her and I would love for our paths to cross again in future!”

“Rebecca took on a ton of responsibility for me and performed amazingly. I had the pleasure of working with Rebecca for a year when she was part of my Digital Product & Design team at Aviva. When she joined, I told her that the role was hers to shape and I needed someone to help me set up our UX Research practice from scratch - and that's exactly what she did. Rebecca set up our user recruitment pipeline, our user testing methodology, conducted all our lab tests by herself and did a great job of reporting and socialising the insights gained from UX Research. The whole garage would always look forward to her updates in the all-hands Friday standups as she would walk us through her top 3 findings from the latest lab test. Rebecca would be an asset to any UX team and comes with my highest recommendation. ”

“I’ve spent half of the 10 week intensive UX design course at General Assembly with Rebecca, working on 2 projects. Rebecca is a creative individual who is dedicated to her work, highly energetic and remarkably proficient in both visual and writing. On top of these, her cheerful and out-going personality and willingness to take up new tasks makes her a great addition to any organisation.”

“"Ridiculously talented Rebecca" is how i'd describe her. I was particularly impressed with Rebecca's ability to turn a hard problem into a simple solution. She clearly shows the ability to take a heavy chunk of customer problem, dice them into bits and pieces, and finally bake them into a simple and delicious solution for the end users. Few people have the opportunity to work with a tri-combo of a creative, UX and a tactical business professional, and I'm glad I did when I was her client.”